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During the lab, the participants mastered the basic tools for creating augmented reality products, as well as learned the basics of Motion Design (2D/3D) and Sound Design. The result was «brought to life» murals and small street art objects in a form of series of masks in Instagram. Most of the works are interactive.
Over three weeks, the laboratory participants learned to how to create their AR ideas from scratch. We constructed new meanings of already existing works together, we studied local culture and history of Tatarstan, and embodied their ideas in the virtual world trough the
Spark AR (augmented reality software).
«In this project we were able to launch an important impulse out of love and creation. I hope that the lab participants will apply the new experience for the benefit of themselves and those around them.
I am 1000% sure that people who using AR/VR and other "FUTURE" modern technologies are the people who are crafting our NOW. I'm also sure that our possibilities are limited only by our imagination, and if we use our imagination carefully, then the world around us will change beautifully».
I am 1000% sure that people who using AR/VR and other "FUTURE" modern technologies are the people who are crafting our NOW. I'm also sure that our possibilities are limited only by our imagination, and if we use our imagination carefully, then the world around us will change beautifully».
ALMET MEDIA LAB
AR Mask by Maria Kobyakova
Mural «Altynchech and Karakuz», artist Guzel Garipova
As part of a lecture about Spark AR, curator Maria Kobyakova created a mask based on the mural «Altynchech and Karakuz» by Guzel Garipova (Kazan) to illustrate the process. The mask can be used by two people simultaneously.
Mural «Altynchech and Karakuz», artist Guzel Garipova
As part of a lecture about Spark AR, curator Maria Kobyakova created a mask based on the mural «Altynchech and Karakuz» by Guzel Garipova (Kazan) to illustrate the process. The mask can be used by two people simultaneously.
AR mask by Anastasia Kuznetsova
Mural «White Flowers», artist Ivan Ninety
Anastasia Kuznetsova (St. Petersburg) has created a mask for the mural «White Flowers», painted by the artist Ivan Ninety. The artist's work is a symbol of healing and hope for those struggling with the Covid-19 pandemic. Anastasia has added this meaning: she describes her mask as a visual and sound meditation in the form of a motion collage. You can immerse yourself in a relaxing atmosphere with the familiar kaleidoscope effects from childhood.
Mural «White Flowers», artist Ivan Ninety
Anastasia Kuznetsova (St. Petersburg) has created a mask for the mural «White Flowers», painted by the artist Ivan Ninety. The artist's work is a symbol of healing and hope for those struggling with the Covid-19 pandemic. Anastasia has added this meaning: she describes her mask as a visual and sound meditation in the form of a motion collage. You can immerse yourself in a relaxing atmosphere with the familiar kaleidoscope effects from childhood.
AR Mask by Ildar Zaidullin
Mural «The Story of Apples. Diptych», artist Hitnes
Ildar Zaidullin (Almetyevsk) chose Hitnes' diptych «History of Apples»: «The black raven represents evil. He plucks and throws the beautiful fruit. The doves are inactive and do not try to chase the villain away. The whole piece is an allusion to our society. I wanted to show that if we don't fight back against injustice and evil, we can lose everything».
Mural «The Story of Apples. Diptych», artist Hitnes
Ildar Zaidullin (Almetyevsk) chose Hitnes' diptych «History of Apples»: «The black raven represents evil. He plucks and throws the beautiful fruit. The doves are inactive and do not try to chase the villain away. The whole piece is an allusion to our society. I wanted to show that if we don't fight back against injustice and evil, we can lose everything».
AR Mask by Yulia Petrova and Sergei Lepyatsky
Mural «Mrs. Goose: Tradition and Freedom», artist Nicolas Sanchez
Music: Zarina Vildanova, Albert Makhmutov
Gusyna outfit design: Illari Akhmetzyanova, Anastasia Kirillova
Sergey Lepyatsky and Yulia Petrova (Almetyevsk) offer a choice of several images for the mural «Mrs. Goose: tradition and freedom»: the user may decide what Mrs. Goose could wear. The concept of this paired work is to show how the world and fashion are changing, but cultural heritage, traditions and people's attitude towards them remain. The authors of the mask also wanted to express their support for the designers of Tatarstan.
Mural «Mrs. Goose: Tradition and Freedom», artist Nicolas Sanchez
Music: Zarina Vildanova, Albert Makhmutov
Gusyna outfit design: Illari Akhmetzyanova, Anastasia Kirillova
Sergey Lepyatsky and Yulia Petrova (Almetyevsk) offer a choice of several images for the mural «Mrs. Goose: tradition and freedom»: the user may decide what Mrs. Goose could wear. The concept of this paired work is to show how the world and fashion are changing, but cultural heritage, traditions and people's attitude towards them remain. The authors of the mask also wanted to express their support for the designers of Tatarstan.
AR mask by Akim Vasilyev
Mural «White She-wolf», artist Dulk
10-year-old Akim Vasiliev (St. Petersburg), the youngest participant in the lab, worked on the mural «White She-wolf» by Spanish artist Dulk. Touch the screen with all the characters (wolf and birds) and they reveal their voices.
Mural «White She-wolf», artist Dulk
10-year-old Akim Vasiliev (St. Petersburg), the youngest participant in the lab, worked on the mural «White She-wolf» by Spanish artist Dulk. Touch the screen with all the characters (wolf and birds) and they reveal their voices.
Polina Efremova's AR Mask
Mural «Moon and Sun», artist Damir Bozik
Polina Efremova (Almetyevsk) regularly observes the diptych «Moon and Sun» by Almetyevsk artist Damir Bozik on her way to work, and exploring these two murals has become a ritual for her. The mask created by Polina reacts to a person's smile: at that moment the Moon is replaced by the Sun and vice versa, when the face becomes serious, the Moon appears. Both murals express different emotions: the «Moon» is associated with melancholy, while the «Sun» awakens with a bright palette of colors and makes you smile! All combined in one AR mask: the moon changes to the sun when one begins to smile.
Mural «Moon and Sun», artist Damir Bozik
Polina Efremova (Almetyevsk) regularly observes the diptych «Moon and Sun» by Almetyevsk artist Damir Bozik on her way to work, and exploring these two murals has become a ritual for her. The mask created by Polina reacts to a person's smile: at that moment the Moon is replaced by the Sun and vice versa, when the face becomes serious, the Moon appears. Both murals express different emotions: the «Moon» is associated with melancholy, while the «Sun» awakens with a bright palette of colors and makes you smile! All combined in one AR mask: the moon changes to the sun when one begins to smile.
AR-mask by Azat Ardatov
«Moon and Sun» mural, by Damir Bozik
Azat Ardatov (Almetyevsk) was inspired by the same mural, reviving the part of the work dedicated to the Moon: «I wanted to make the place where I live bright and eventful, like an adventure. The idea came at once, or rather the music came first, and then everything else, and it stirred and transformed into a creative impulse». Bozik's work, done in pointillism, reminded him of the 8-bit games he loved to play as a child.
«Moon and Sun» mural, by Damir Bozik
Azat Ardatov (Almetyevsk) was inspired by the same mural, reviving the part of the work dedicated to the Moon: «I wanted to make the place where I live bright and eventful, like an adventure. The idea came at once, or rather the music came first, and then everything else, and it stirred and transformed into a creative impulse». Bozik's work, done in pointillism, reminded him of the 8-bit games he loved to play as a child.
AR-mask of Alexander Ilyin (Boyan)
Street art work, «Fruits» art group
Alexander Ilyin (Boyan) from Almetyevsk chose small public art Troubadour. With one touch, the user can change the style of the character and the music he sings.
Street art work, «Fruits» art group
Alexander Ilyin (Boyan) from Almetyevsk chose small public art Troubadour. With one touch, the user can change the style of the character and the music he sings.
Alexandra Larchenko's AR Mask
Street art work «Psst», artist amENDoim
Alexandra Larchenko (St.Petersburg) created a comical gastronomic sketch for the work «Psst» in which a guy from around the corner offers to secretly try the national Tatar dish - echpochmak. Alexandra decided to work in a similarly ironic manner, in the style of black-and-white silent films and stop-motion. «Once a day, echpochmak should be in your stomach!»
Street art work «Psst», artist amENDoim
Alexandra Larchenko (St.Petersburg) created a comical gastronomic sketch for the work «Psst» in which a guy from around the corner offers to secretly try the national Tatar dish - echpochmak. Alexandra decided to work in a similarly ironic manner, in the style of black-and-white silent films and stop-motion. «Once a day, echpochmak should be in your stomach!»
Works of students:
Ilham Sharipov's AR Mask
Mural «ABC», artist Dmitry Fatum
Music: Radif Kashapov
Ilham Sharipov (Naberezhnye Chelny) «revived» the mural «Alphabet/Әlifba» by the Kiev artist Dmitry Fatum. «The letters didn't let me go. The significance of letters in history was blowing my mind, I felt joy and happiness just thinking about it». In his work Ilham wanted to show how the multifaceted development of the Tatar people went through internal development, borrowing and mixing of cultures of different nations and states. Five alphabets were used for this purpose: Runic, Uyghur, Arabic, Latin and Cyrillic. Radif Kashapov worked with the music he showed through the music the history of the time: «From the ancient noise grows nomadic melody, to eventually become the basis for electronic composition».
Mural «ABC», artist Dmitry Fatum
Music: Radif Kashapov
Ilham Sharipov (Naberezhnye Chelny) «revived» the mural «Alphabet/Әlifba» by the Kiev artist Dmitry Fatum. «The letters didn't let me go. The significance of letters in history was blowing my mind, I felt joy and happiness just thinking about it». In his work Ilham wanted to show how the multifaceted development of the Tatar people went through internal development, borrowing and mixing of cultures of different nations and states. Five alphabets were used for this purpose: Runic, Uyghur, Arabic, Latin and Cyrillic. Radif Kashapov worked with the music he showed through the music the history of the time: «From the ancient noise grows nomadic melody, to eventually become the basis for electronic composition».
Anastasia Nesterova
Creative Producer
In film industry since 2008. More than 50 film and TV projects. Also works in the field of development, implementation and integration multimedia content in theater productions, interactive museums, immersive installations and shows for various companies / theaters (Russia / USA) as a multimedia director and creative producer.
Serafima Gavrilova
Curator of Motion Design section
Creative director of the Solaris FX studio in St. Petersburg. Multimedia director, mainly in 3D mapping. She has worked on the video design of theatrical performances and multimedia shows, festivals and large events.
Maria Kobyakova
Curator of AR section
Creative director of haptic.team interactive studio. Developed over 50 interactive installations with augmented and virtual reality for major city events and business and art events. Winner of the competition for the best installation at the international festivals of light «Circle of Light-2018», «Night of Light in Gatchina-2018». and the competition for the best mapping «Night of Light in Gatchina 2019».
Ekaterina Udalova
Creative producer and author of the idea for the laboratory
Curator of educational excursion style public art program in Almetyevsk. Ekaterina is the initiator of the series of tours in Almetyevsk «Guide to Fairy Tales» and the educational school «City after», which hosted the laboratory Almet Media Lab.
Ruslan Bazhenov
Tutor in the Motion Design section
CG generalist Solaris FX, lecturer at computer design department at SPbSUC. In November 2020. Ruslan was the technical director of the International Multimedia-Fest «Multimedia in Art: Painting, Sculpture, Architecture, Literature, Music» in the Lumiere Hall (Saint-Petersburg). Also in 2020 together with other specialists from the Solaris FX studio Ruslan created 3D graphics for the Victory Concert on the Mamaev Kurgan: the team was responsible for a whole cycle of video projections.
Andrey Titov-Vrublevsky
Lecturer of Sound Design block
Sound designer of theater and cinema, graduated from St. Petersburg State University of Cinema and Television. Among the projects of the sound designer are: «The Romanovs. Legends and Fates» (Peterhof Museum of Fine Arts), «The Brothers Karamazov» (St. Petersburg State Drama Theatre «Comedian's Refuge»), «The last station», 2009 (dir. Michael Hoffman), «Wings», 2010 (dir. Alexey Lobanov), «Peter. Summer. Love», 2014 (directed by Andrei Khvostov) and others.
Creative Producer
In film industry since 2008. More than 50 film and TV projects. Also works in the field of development, implementation and integration multimedia content in theater productions, interactive museums, immersive installations and shows for various companies / theaters (Russia / USA) as a multimedia director and creative producer.
Serafima Gavrilova
Curator of Motion Design section
Creative director of the Solaris FX studio in St. Petersburg. Multimedia director, mainly in 3D mapping. She has worked on the video design of theatrical performances and multimedia shows, festivals and large events.
Maria Kobyakova
Curator of AR section
Creative director of haptic.team interactive studio. Developed over 50 interactive installations with augmented and virtual reality for major city events and business and art events. Winner of the competition for the best installation at the international festivals of light «Circle of Light-2018», «Night of Light in Gatchina-2018». and the competition for the best mapping «Night of Light in Gatchina 2019».
Ekaterina Udalova
Creative producer and author of the idea for the laboratory
Curator of educational excursion style public art program in Almetyevsk. Ekaterina is the initiator of the series of tours in Almetyevsk «Guide to Fairy Tales» and the educational school «City after», which hosted the laboratory Almet Media Lab.
Ruslan Bazhenov
Tutor in the Motion Design section
CG generalist Solaris FX, lecturer at computer design department at SPbSUC. In November 2020. Ruslan was the technical director of the International Multimedia-Fest «Multimedia in Art: Painting, Sculpture, Architecture, Literature, Music» in the Lumiere Hall (Saint-Petersburg). Also in 2020 together with other specialists from the Solaris FX studio Ruslan created 3D graphics for the Victory Concert on the Mamaev Kurgan: the team was responsible for a whole cycle of video projections.
Andrey Titov-Vrublevsky
Lecturer of Sound Design block
Sound designer of theater and cinema, graduated from St. Petersburg State University of Cinema and Television. Among the projects of the sound designer are: «The Romanovs. Legends and Fates» (Peterhof Museum of Fine Arts), «The Brothers Karamazov» (St. Petersburg State Drama Theatre «Comedian's Refuge»), «The last station», 2009 (dir. Michael Hoffman), «Wings», 2010 (dir. Alexey Lobanov), «Peter. Summer. Love», 2014 (directed by Andrei Khvostov) and others.
Laboratory curators:
Anastasia Nesterova
Creative Producer
In film industry since 2008. More than 50 film and TV projects. Also works in the field of development, implementation and integration multimedia content in theater productions, interactive museums, immersive installations and shows for various companies / theaters (Russia / USA) as a multimedia director and creative producer.
Serafima Gavrilova
Curator of Motion Design section
Creative director of the Solaris FX studio in St. Petersburg. Multimedia director, mainly in 3D mapping. She has worked on the video design of theatrical performances and multimedia shows, festivals and large events.
Maria Kobyakova
Curator of AR section
Creative director of haptic.team interactive studio. Developed over 50 interactive installations with augmented and virtual reality for major city events and business and art events. Winner of the competition for the best installation at the international festivals of light «Circle of Light-2018», «Night of Light in Gatchina-2018». and the competition for the best mapping «Night of Light in Gatchina 2019».
Ekaterina Udalova
Creative producer and author of the idea for the laboratory
Curator of educational excursion style public art program in Almetyevsk. Ekaterina is the initiator of the series of tours in Almetyevsk «Guide to Fairy Tales» and the educational school «City after», which hosted the laboratory Almet Media Lab.
Ruslan Bazhenov
Tutor in the Motion Design section
CG generalist Solaris FX, lecturer at computer design department at SPbSUC. In November 2020. Ruslan was the technical director of the International Multimedia-Fest «Multimedia in Art: Painting, Sculpture, Architecture, Literature, Music» in the Lumiere Hall (Saint-Petersburg). Also in 2020 together with other specialists from the Solaris FX studio Ruslan created 3D graphics for the Victory Concert on the Mamaev Kurgan: the team was responsible for a whole cycle of video projections.
Andrey Titov-Vrublevsky
Lecturer of Sound Design block
Sound designer of theater and cinema, graduated from St. Petersburg State University of Cinema and Television. Among the projects of the sound designer are: «The Romanovs. Legends and Fates» (Peterhof Museum of Fine Arts), «The Brothers Karamazov» (St. Petersburg State Drama Theatre «Comedian's Refuge»), «The last station», 2009 (dir. Michael Hoffman), «Wings», 2010 (dir. Alexey Lobanov), «Peter. Summer. Love», 2014 (directed by Andrei Khvostov) and others.
Creative Producer
In film industry since 2008. More than 50 film and TV projects. Also works in the field of development, implementation and integration multimedia content in theater productions, interactive museums, immersive installations and shows for various companies / theaters (Russia / USA) as a multimedia director and creative producer.
Serafima Gavrilova
Curator of Motion Design section
Creative director of the Solaris FX studio in St. Petersburg. Multimedia director, mainly in 3D mapping. She has worked on the video design of theatrical performances and multimedia shows, festivals and large events.
Maria Kobyakova
Curator of AR section
Creative director of haptic.team interactive studio. Developed over 50 interactive installations with augmented and virtual reality for major city events and business and art events. Winner of the competition for the best installation at the international festivals of light «Circle of Light-2018», «Night of Light in Gatchina-2018». and the competition for the best mapping «Night of Light in Gatchina 2019».
Ekaterina Udalova
Creative producer and author of the idea for the laboratory
Curator of educational excursion style public art program in Almetyevsk. Ekaterina is the initiator of the series of tours in Almetyevsk «Guide to Fairy Tales» and the educational school «City after», which hosted the laboratory Almet Media Lab.
Ruslan Bazhenov
Tutor in the Motion Design section
CG generalist Solaris FX, lecturer at computer design department at SPbSUC. In November 2020. Ruslan was the technical director of the International Multimedia-Fest «Multimedia in Art: Painting, Sculpture, Architecture, Literature, Music» in the Lumiere Hall (Saint-Petersburg). Also in 2020 together with other specialists from the Solaris FX studio Ruslan created 3D graphics for the Victory Concert on the Mamaev Kurgan: the team was responsible for a whole cycle of video projections.
Andrey Titov-Vrublevsky
Lecturer of Sound Design block
Sound designer of theater and cinema, graduated from St. Petersburg State University of Cinema and Television. Among the projects of the sound designer are: «The Romanovs. Legends and Fates» (Peterhof Museum of Fine Arts), «The Brothers Karamazov» (St. Petersburg State Drama Theatre «Comedian's Refuge»), «The last station», 2009 (dir. Michael Hoffman), «Wings», 2010 (dir. Alexey Lobanov), «Peter. Summer. Love», 2014 (directed by Andrei Khvostov) and others.
Laboratory curators: